For new parents, life is filled with unexpected surprises. Many of them are quite wonderful and magical; in fact most of them are. But all moms and dads will inevitably face challenges, some of which can be quite frightening—especially if they don’t know all the facts.
Food allergies are one such challenge, and the lack of knowledge so many have about their prevalence and seriousness can make them scary and intimidating. Even when parents know the truth, others with whom their kids interact may not, and if the unsuspecting give those children the wrong kind of tasty treats, the results could be unfortunate or maybe even dangerous.
This is why raising awareness about food allergies is such a vitally important task. Parents of children with food allergies are in a unique position to become ‘public awareness managers’ on this issue, and this realization is what motivated Dianne Krupa to introduce her own clothing line dedicated to the cause of food allergy awareness.
Peanuttees is the name of the business, and if you’re guessing it means she’s selling T-shirts that spread the word about peanut and other food allergies, you would be 100 percent correct.
What People Don’t Know Could Put Your Kids in Danger
The impetus for Dianne’s involvement with the campaign to educate everyone about food allergies was her discovery that her son suffered from one. She’d first become aware of the prevalence of peanut allergies when she’d joined a mom’s group with her daughter and met another mother whose son had been diagnosed with the condition. Later, when she saw her own 14-month old son breaking out in hives that spread from his chin down his neck after trying peanut butter for the first time, she immediately made the connection and knew exactly what was happening—thankfully, for her son’s sake.
Never one to take the passive approach, Dianne wanted to make sure before she sent her son out into the world that everyone knew about his allergy. She thought announcing it in the form of a direct message written in bright letters on customized T-shirts might just do the trick.
The first tees she created were assertive and straight to the point, imprinted with “bold statements” that informed everyone about the reality of the situation. But she explained to us that she “was never comfortable with him wearing those designs and risk becoming a target for bullies when he started school.” Sensing that a more indirect approach might work the best, she decided to change her message to put an emphasis on raising awareness about the food allergy issue in general, in order to pique people’s curiosity to the point where they would begin asking relevant questions.
To make sure she hit the right sartorial notes, she enlisted the services of her young daughter, a “self-proclaimed fashionista,” to help with the design choices. She was “all about the sparkle, glitter and glamour,” Dianne says, and following her daughter’s advice she decided to print her messages and the surrounding decorations in rhinestone. The final results were flashy, eye-catching and impressive.
“Food Allergy Awareness” became her trademark signature—let’s just put it out there like that, in those words, and see what kind of response we get, Dianne thought. It all worked beyond her wildest dreams, as the tees proved popular not just with kids but with adults who also wanted to help spread the word. The discussions her tees provoked and the inquiries they sparked eventually convinced her she’d stumbled onto an idea with serious moneymaking—and consciousness raising—potential.
Giving Back to a Cause That Needs Us All
At present, Dianne is offering nearly two dozen options for customers who want to make a statement about food allergies. They feature a wide variety of beautiful, inspiring messages and images, and in order to broaden her offerings she is now selling ‘Everyday’ tees perfect for any occasion. The latter don’t mention food allergies specifically, but a part of the proceeds from their sale is donated to worthy organizations like the Food Allergy and Anaphylaxis Connection Team (FAACT) and Flowers for Anaphylaxis.
From Dianne’s perspective, being able to make a tangible contribution to the food allergy awareness community is essential to the integrity of her efforts, even beyond her mission to raise consciousness by getting people talking. In addition to selling her Peanuttees, she has also been active in an organization called Food Allergy Research and Education (FARE), which advocates for the interests of the 15 million Americans who suffer from food allergies. For three straight years Dianne has been the chairperson for the Orlando-area FARE Walk for Food Allergy, raising money and awareness for a cause she has embraced with commitment and unbridled enthusiasm.
Need High-Quality Tees? Then Please Purchase These, They’re the Bees’ Knees
Peanuttees is making an impact by doing exactly what Dianne Krupa had hoped it would do. But the company is also finding success for another important reason, and that is the high quality of the T-shirts they’re offering for sale to the public.
Tees that promote various causes or events are a dime a dozen these days, and many are not exactly of the highest quality. But these second-rate products are nowhere to be found on the Peanuttee Etsy site, which is their go-to outlet for purchase. Sold in a wide range of bright, eye-catching colors, these lightweight tees are built to last, providing a comfortable wear and impressing observers with their aesthetic impact. The tees are made from 100 percent combed ringspun fine jersey cotton , feature hemmed sleeves and bottoms and a top-stitched ribbed collar. As mentioned before, they have been generously and attractively decorated with sparkling rhinestones and rhinestuds, which have been heat-pressed into the fabric for a secure hold that can make it through a wash cycle in pristine condition.
Dianne Krupa is proud to offer her unique tees at a reasonable price, and she refuses to skimp on quality because the cause she is supporting deserves only the best. She emphasizes that her tees “aren’t just for those with food allergies. They are for everyone who knows someone with a food allergy. They are for everyone who wants to help raise awareness of food allergies.” In other words, they are for everyone, if we are safe in assuming that we all care about raising food allergy awareness and that we all would love to look good while doing it.
To introduce MKFA readers to her marvelous products, Dianne and the team at Peanuttees are offering a 10 percent discount on their next purchase, redeemable by entering the discount code MKFA15 on the Peanuttee site at Etsy.com. Dianne also encourages those who want to make a difference to support outstanding organizations and businesses in the food allergy awareness community, such as FAACT, FARE, Flowers for Anaphylaxis, Skeeter Nut Free Snacks, SnackSafely.com and Vermont Nut Free Chocolates.